We are at the moment getting close to the peak of this season’s trade show events. I have visited a number of trade shows in the last couple of months, and I've noticed that exhibitors are returning, but unfortunately, we've gone back 15 years, whereby the companies...

Trade Shows are not for the faint hearted. We look at why Trade Shows are an important part of your marketing strategy. I have mentioned many times that exhibiting at Trade Shows is not for the faint hearted. I say this because, before you decide to invest, you must...

Trade Shows are the ideal medium to promote your business to a huge number of people in the one place at the same time. We present all the reasons why. As we wrote about in our previous blog Why Trade Shows Are Important in Your Marketing Mix, a recent survey...

From booth space to rigging, shipping and A/V equipment, trade shows can be an expensive way to market a business. However, strategic planning and preparation will guarantee a return on the investment while achieving marketing and sales goals. While every trade show,...

A booth at trade shows, conferences and exhibitions are ideal for developing leads, connecting with the industry and promoting your brand – when done right. We've got all the tips to creating an effective booth for your trade show. PREPARE Exhibiting can be costly and...