We are at the moment getting close to the peak of this season’s trade show events.
I have visited a number of trade shows in the last couple of months, and I’ve noticed that exhibitors are returning, but unfortunately, we’ve gone back 15 years, whereby the companies with the big budgets, exhibit with the sole intention of making their competition insignificant.
Let me tell you this should not be the case for you, and by following a few basic rules you could be as significant with a much smaller budget.
These are some basic points that anyone exhibiting should take notice of:
- Decide that you are going to exhibit at your Industry Trade Show early. This way you will be able to choose the best possible booth. Pay a little more for the location. Like in real estate, it’s location, location, location.